Our Story

What started off with just some fuzzy hair above the lip at 13 years old grew into something bigger. Over the years I was intrigued by facial hair and the different types of beard styles. From a simple mustache to a goatee to a full-grown beard (and still growing hopefully), I wanted to create a line of beard products. But not just any set of beard products, one that would be set as the gold standard. My brother, Rafi, and I have created a line of beard products that will mesh well with all beard types and styles. We look forward to continuing this journey and hope to grow this brand with you!
Check out our site and our partners while you're here. Have any questions? Want to join us for a cup of coffee? Let us know, we're all ears!